Ícaro Café
Giving cultural depth to a category where nearly everyone talks about the product.
01 / The challenge
The gap we had to close.
In Colombia’s crowded coffee market, Ícaro needed to earn a position in its first twelve months and build a foundation capable of competing with established high-grade coffee brands.
02 / The point of view
First, a defensible direction.
Instead of competing only on origin or tasting notes, we defined a guided sensory experience for professionals: each person could discover their ideal blend and cup with a seasoned barista.
03 / The system
Then, every part working together.
Brand pillars united character, precision, and Greek mythology. The result was a contemporary, playful, premium identity with a distinct voice across product, experience, subscription, and expansion.
04 / 01Ícaro Café system · artwork in production
04 / 02Application detail · artwork in production
05 / Documented outcomes
The work had to move something real.
The system allowed the coffee to sell as both a product and a recurring experience.
5.000units sold
170+premium experiences
200+monthly subscriptions